Privacy Policy

Last updated: 26 June 2025

This Privacy Policy explains how Easy Tropical Fish Ltd (“we”, “our”, “us”) collects, uses, shares, and protects your personal data when you visit or make a purchase from easytropicalfish.co.uk.

Who we are

This website is owned and operated by Easy Tropical Fish Ltd.
Registered office: 27 Old Gloucester Street, London, England, WC1N 3AX

What data we collect

We may collect the following types of data:

  • Identity and contact data: name, address, email, telephone number.
  • Transaction data: order details (we do not store card or payment details).
  • Technical data: IP address, browser type, device information.
  • Usage data: how you use our website.
  • Marketing preferences: if you opt-in to marketing.
  • Comments data: data shown in the comments form, IP address, browser user agent string (for spam detection).
  • Media data: if you upload images, please avoid including embedded location data (EXIF GPS).

Payments

Payments are processed securely by Stripe and SumUp. We do not collect or store your card details. Their privacy policies can be found here:

Cookies

We use cookies to enhance your experience.

  • If you leave a comment, you may opt-in to saving your name, email, and website in cookies for convenience (lasting one year).
  • We set temporary cookies for login and site functions. These do not contain personal data and are removed when you close your browser or log out.
  • More details can be found in our Cookie Policy.

Embedded content

Articles may include embedded content (e.g. videos, images, articles). Embedded content behaves as if you visited the other site directly. Those sites may collect data, use cookies, and track your interaction.

How we use your data

We use your data to:

  • Process and deliver orders (including sharing data with delivery companies).
  • Communicate with you about your order.
  • Manage your account (if you register).
  • Improve our website and services.
  • Send marketing (if you opt in).
  • Comply with legal obligations.

Who we share your data with

We only share your data where necessary:

  • Delivery companies: to deliver your order.
  • Payment processors: Stripe and SumUp, to securely process payments.
  • IT, hosting, and spam detection services: to keep the site functional and secure.
  • Legal authorities or professional advisers: if required by law or to protect our rights.

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

  • Comments and metadata: kept indefinitely to recognise and approve follow-ups automatically.
  • Registered users: we store profile information (users can see, edit, or delete their data anytime, except username).
  • Order records: retained as needed for business and legal purposes.

Your rights

You can request:

  • A copy of the personal data we hold about you.
  • Correction or deletion of your data (unless we must retain it for legal reasons).
  • To object to or restrict processing.
  • To withdraw consent (where processing is based on consent).

Contact us at: contact.easytropicalfish@gmail.com

Where your data is sent

Visitor comments may be checked through automated spam detection services.

Changes to this policy

We may update this Privacy Policy from time to time. Updates will appear here and, where appropriate, we will notify you by email.

Contact

If you have questions, please contact:

Easy Tropical Fish Ltd
20 Abergele Rd
Colwyn Bay
LL29 7PA
United Kingdom
Email: contact.easytropicalfish@gmail.com